Businesses are increasingly turning to AI strategies to improve their customer experience (CX). Many self-service channels fail to meet customer expectations, leading to a gap between what customers want and what they receive. Effective self-service models not only improve CX but also lead to cost savings and operational efficiencies. Incorporating AI tools into customer service strategies can help businesses personalize interactions and automate routine inquiries. Businesses that prioritize improving their CX through AI are more likely to thrive in today's competitive landscape.