Company
Date Published
Author
Marnie Skehan
Word count
842
Language
English
Hacker News points
None

Summary

The surge of Contact Center tools and technology in the market can be overwhelming, making it challenging for thought leaders to evaluate technologies that support omnichannel engagement. To streamline customer experience, a strong foundational platform must be built by prioritizing three key components: a Central Hub for routed and prioritized interactions, Contextual support for all channels, and Critical recording, reporting, and analytical insights. A Central Hub is essential for receiving and routing calls, chats, SMS, and emails, while simplifying logic for omnichannel prioritization and journey flows across all channels. This platform provides a single engine that enables the convergence of new channels and removes fragmentation challenges. Contextual Omnichannel involves leveraging customer data to build personalized details for inbound calls, providing agents with valuable information to serve customers swiftly and efficiently. The Sword of Great Data refers to call recording, which captures the voice of the customer for evaluating performance, ensuring regulatory compliance, and assisting agent training. By prioritizing these three components, business leaders can create a satisfying work environment for agents and managers, build platforms for engagement, and gain visibility into critical KPIs across all engagement types.