Streamlining user authentication can significantly boost customer engagement by reducing friction and providing a seamless experience. According to Twilio's 2024 State of Customer Engagement Report, 40% of brands are working to simplify the signup and login process to improve customer engagement. To achieve this balance between security and convenience, companies like Intuit, Papaya Gaming, Jack Henry, and Tradier have successfully implemented Twilio's Verify solution, which offers robust security measures while minimizing user friction. By leveraging Twilio's services, these businesses can minimize fraudulent activities, strengthen security, and instill confidence among users, ultimately cementing trust and elevating customer engagement.