Twilio has introduced new data controls for its messaging service, allowing users to configure data retention, access, and deletion capabilities. The company offers configurable settings, free storage options, and automated deletion processes to help businesses maintain proper control over their valuable data. With these new features, users can now set data access anywhere between 7 and 400 days, turn off backup storage if required, and access message records via the Message Resource API or Messaging Insights. Additionally, Twilio has introduced a Bulk Export API for retrieving activity logs on an ongoing basis or one-off downloads, and Media Retention in Data Editions allows customers to access message records and media for indefinite time periods. Overall, these new data controls aim to provide flexibility and compliance with regulations like GDPR Art 17, the "Right to be forgotten."