Twilio recently hosted "Twilio Unplugged: Level up through LinkedIn" to share best practices on how to take your LinkedIn experience to the next level. Katrina Honor and Annie Benitez Pelaez, both from Twilio, outlined five key focus areas for building a strong personal brand on LinkedIn: being authentic, focusing on the "prime real estate" of your profile, engaging with others to increase visibility, building credibility through endorsements and recommendations, and networking with key influencers. The event provided valuable tips and advice from Twilio recruiters, including highlighting diverse backgrounds, sharing passions from private life, and seeking endorsements and recommendations. By following these strategies, individuals can differentiate themselves on LinkedIn and increase their chances of standing out in a competitive job market or building a successful business.