Here's a neutral, objective, and interesting summary of the text in one paragraph: To encourage users to enable two-factor authentication (2FA), companies can use various strategies, including offering product incentives such as free emotes or discounts. The idea was popularized by Fortnite, which publicized its 2FA incentives around the same time, leading to an increase in public awareness of the feature. Companies like World of Warcraft and Rockstar Games offer 2FA incentives, while platform providers like Mailchimp and hosting companies like NIC.UA also provide discounts for accounts that enable 2FA. Another approach is to gate features for higher-value accounts or require 2FA for certain transactions, such as financial institutions. However, it's essential to separate marketing from security concerns and be transparent about data collection practices to avoid alienating users further. Ultimately, companies need to make 2FA a viable option that users can easily access and understand the benefits of enabling it.