Group texting with Twilio Conversations enables multi-party text conversations, making it possible for businesses to exchange group texts as easily as personal friends and family. The feature uses the MMS protocol, which supports images and multiple "to" addresses, ideal for a group-based texting thread. With the new Projected Address concept, participants receive all messages through one proxy address number, and Twilio Conversations automatically chooses whether to send an SMS or group MMS based on the conversation size. This feature is available to all US and Canadian users, providing a seamless customer relationship experience through cross-channel conversations.