The Google BIMI Pilot aims to increase the adoption of email authentication in the ecosystem, providing a more immersive experience for customers while strengthening business continuity during the COVID-19 pandemic. The standard brings multiple advantages to different stakeholders, including mailbox providers and marketers, by improving security, increasing brand visibility, and enhancing user experience. To participate in the pilot, senders must meet specific requirements, such as having a good sending reputation, authenticating using SPF and DKIM, publishing a DMARC policy at enforcement, and obtaining a Verified Mark Certificate for their logo. Major brands are participating in the pilot to help Google refine its implementation and validate the BIMI standard ahead of its general availability.