"` Kristen Womack's career in tech spans various roles, including Technical Product Manager at Best Buy, co-founding the Minneapolis chapter of Geekettes and Hack the Gap, a hackathon for technical women. Her passion lies in using technology to support parents' health and mental wellbeing, particularly in the U.S. birth system, which she found lacking in support. She tested her theory by sending positive text messages to 100 people via Twilio's API documentation, resulting in 2,300 sign-ups and 90k text messages over 7 months. Womack expanded upon this idea to create Mina Families, a platform connecting parents with doulas, lactation consultants, birthing centers, and resources, featuring a messaging system that uses proprietary APIs and natural language processing to provide support and encouragement to parents.