Twilio's Customer-Obsessed Innovation Department has been driving the company's growth since its early days, with a focus on building products that meet the needs of customers and developers alike. The department is led by the Emerging Technology & Innovation team, which aims to guard Twilio's position as an industry leader by brainstorming and deploying new ideas with agility. One of their recent creations is AI Assistants, a way for businesses to add friendly digital agents to their customer interfaces, allowing for more effective customer engagement. The product was developed using bleeding-edge research and includes features such as Large Language Models (LLMs) and infinite memory, which enable the assistant to recall information from previous interactions and take actions accordingly. With transparency in its development process being a key aspect of the AI Assistants project, Twilio is committed to sharing its progress with customers and the broader community, with the goal of continuously publishing its work and learning from customer feedback.