The evolution of caller ID from its inception in 1968 to its current state is a complex process that has been shaped by the advent of cell phones and the rise of robocalls, spoofing, and phone scams. Despite the availability of caller ID services, consumers have not widely adopted them due to the limitations of traditional caller ID systems, which can be spoofed or tampered with. The introduction of SHAKEN/STIR technology aims to provide a more secure way to verify caller identity, but it still leaves room for doubt and uncertainty. New initiatives like Verified By Twilio aim to bridge this gap by providing additional context and information about the caller, such as their brand name and purpose. As the communications industry continues to evolve, there is a growing need for industry-wide cooperation and innovation to regain trust in phone calls and inboxes.