Braze is expanding its customer engagement platform globally, partnering with Twilio to provide a robust solution for businesses looking to create lasting relationships with their customers through personalization, AI, and multi-channel strategies. At the heart of Braze's mission is helping brands boost productivity, optimize onboarding, increase engagement, reduce churn, and improve acquisition by unifying data from any source and providing real-time orchestration and AI-powered tools to identify opportunities for engagement across channels and digital touchpoints. With a focus on breaking down data silos and educating customers on the importance of first-party data, Braze is investing in its platform to better understand customers, create compelling experiences, and engage customers on relevant channels and digital touchpoints. The company's North Star is driving innovation and adoption of customer engagement strategies that drive value, loyalty, and dollars for businesses.