Twilio has launched a Click-to-Call contest with Salesforce integration, where developers are challenged to build applications in new categories through the Twilio Developer Contest. The first winner is David Jones for his Be Local application, which enables users to reach customers by phone with a local caller ID and handles call routing, logging, and sales reporting in Salesforce. The app will soon be updated with additional features such as voice mail, sales call recording, and voice-to-text transcriptions. Be Local was designed to help businesses expand their market reach and improve customer engagement through convenient local calling. The contest aims to encourage new use cases for Twilio's voice communications platform.