As companies re-architect their communications due to the COVID-19 pandemic's impact on contact-less interactions, email serves as a foundation for various communications this holiday season. To grow an email program and make it to the inbox successfully, consider dedicated IPs, warming up IPs before sending high volumes, authenticating domains through DNS entries, implementing DMARC to prevent domain impersonation, cleaning recipient lists by removing non-engaged recipients, taking advantage of Email Validation API to detect invalid email addresses, keeping a close eye on spam complaints, updating preference centers to include holiday emails, enabling open and click tracking, branding links, and using Email Testing and Expert Services when needed. By implementing these strategies, companies can navigate the digital landscape and ensure their email programs are well-architected for success during the holiday season.