Announcing General Availability of Messaging Insights`
Messaging Insights is a new tool providing real-time analytics out-of-the-box within the Twilio Console for no additional cost or code. It offers four reports to help customers visualize their data and gain actionable insights into message delivery, engagement, and effectiveness across various messaging channels. The reports include an overview of delivery rates, a detailed analysis of delivery and errors, a breakdown of incoming messages, and an optimization report for OTP conversion rates. With multidimensional filters and flexible charts, users can drill down into the data to identify patterns and troubleshoot issues quickly. Messaging Insights is included within the Twilio Programmable Messaging Console and provides valuable insights to improve customer engagement and deliverability strategies.