The project aims to build an SMS-driven survey app using Python and the Flask framework, integrating with Airtable for data storage. The app will gather Net Promoter Score (NPS) ratings from users and store responses in Airtable. The process involves creating an Airtable base, setting up a Flask application, writing the survey code, connecting to Twilio using ngrok, and reading from Airtable to calculate NPS scores. The project provides a basic example of how to integrate these services for building custom surveys with real-time feedback.