Company
Date Published
Author
Vanessa Thompson
Word count
1129
Language
English
Hacker News points
None

Summary

The use of AI in marketing has transformed the way brands personalize their customer data and deliver individualized experiences, leading to greater loyalty and higher revenue. With AI, marketers can automate much of the work previously done by data scientists, analyzing vast troves of data to identify nuanced patterns and affinities, allowing retailers to target specific customer segments with increasingly relevant messaging and offers. The removal of third-party cookies looms large, making customer engagement more challenging and important than ever, but AI-driven personalized marketing inspires customers to spend more, with 41% of businesses experiencing improved market segmentation and targeting since adopting AI, and consumers reporting a 36% increase in spending on brands that personalize engagement. Many brands are using AI marketing tools to analyze vast amounts of customer data, derive actionable insights, and serve memorable, personalized marketing experiences on preferred channels.