Company
Date Published
Author
Kyle Kelly-Yahner
Word count
615
Language
English
Hacker News points
None

Summary

TTAG Systems uses Twilio to build communication experiences for its clients, such as mobile coupons with custom QR codes, city-wide advertising campaigns tracked by SMS engagement, and in-store SMS surveys. The company leverages the granularity of MMS and SMS to collect high-quality data on individual customers, allowing them to personalize their experience and improve sales. By reaching customers through a familiar channel like text messaging, TTAG Systems increases conversation rates compared to other methods. This approach enables the company to build a better customer experience and achieve success for its clients.