Hassan S. Ali, a creative services professional at Onion Labs, created Botline Bling, an SMS bot that provides responses to users seeking advice from Drake. Hassan built the bot despite lacking extensive programming skills, utilizing online tutorials and APIs to develop it in a minimal amount of time. The bot's conversational flows were carefully crafted to mimic Drake's style, with over 5,000 texts received within days of its launch, many referencing the Cheesecake Factory. To update or add responses, Hassan edits a Google Sheet without rewriting code, allowing for seamless maintenance. Botline Bling has been featured in several publications and has become a popular platform for users to engage with Drake's wisdom via text message.