Jeff Lawson, the CEO of Twilio, built a full-fledged app using Twilio's services and IBM's Cloud Platform, Codename: Bluemix, in just under 5 minutes at IBM's Pulse Conference. This demonstration showcased the power of the new platform, which allows developers to build and deploy communications applications quickly and easily. The partnership between Twilio and IBM enables developers to tap into a range of cloud-based services, including messaging, voice, and video capabilities. By leveraging this partnership, developers can create innovative applications that integrate with various communication channels, such as social media, SMS, and more.