By Kyle Kelly-Yahner, 2013-05-16, Twitter, Facebook, LinkedIn VerbalizeIt co-founder Kunal Sarda shares the key steps taken by his company to prepare their communications app for a spike in downloads after appearing on Shark Tank. The company conducted extensive background research to understand the show's impact on traffic and tested various aspects of their app to identify successes and improve it before its release. With the help of Twilio, they were able to generate productivity while saving development time, and now have a dynamic environment where customers can seamlessly route calls to translators worldwide using clear-call quality and an "on-off" switch for availability. The company's preparation enabled them to successfully pitch their app on Shark Tank and capitalize on the increased downloads.