Yiftee has launched its GiftUp API and Secret Admirer feature, allowing users to send gifts from local retailers virtually, that recipients can pick up in person. The company's goal is to get friends together, and support small, local businesses. With the GiftUp API, users can integrate apps like Foursquare and Facebook, as well as services like Match.com and OkCupid. For Valentine's Day, Yiftee is introducing a "Secret Admirer" feature that allows anonymous gift-giving, with recipients receiving a push notification revealing the sender's identity via Twilio SMS. The service offers a unique way for users to send gifts, and supports local merchants without requiring discounts or revenue sharing.