This case study demonstrates how pgai, an AI extension for PostgreSQL, can be used to improve customer satisfaction and operational efficiency in a virtual pizza shop scenario. By integrating AIGC with ChatGPT, businesses can leverage AI-driven insights to enhance their CRM operations. The process involves running pgai, collecting and preparing customer feedback data, embedding the feedback, asking questions, generating answers, and finally creating a business report. This approach allows for quick identification of potential issues and helps improve overall customer satisfaction and brand reputation.