Embeddings are rich representations of unstructured data that have emerged as a transformative technique for unlocking the full potential of predictive and generative AI. However, productionizing embeddings at scale in business-critical AI systems is fraught with technical hurdles, including inference and serving challenges such as compute resource management, data pipeline orchestration, training data generation, ease of experimentation and reproducibility, efficient storage and retrieval, scalability, collaboration on embeddings pipelines, version control of embeddings, governance of embeddings, and adhering to safety standards. Tecton's newly released product capability, Embeddings Generation and Serving, provides a path forward by solving these challenges through its declarative interface, optimized compute and storage, serving, and systematic approach for productionizing hand-engineered features to embeddings, making it easy to write production-ready embeddings pipelines with ease.