HelloFresh has selected Tecton as its feature store to standardize machine learning across the organization, aiming to create a data layer that can be trusted by all teams. The company benchmarked various solutions and found Tecton fulfilled 90% of the feature store requirements compared to other vendors. Tecton will help HelloFresh streamline features from different data sources, ensure data quality and consistency, and supervise training pipelines to avoid common ML pitfalls. This will enable the company to build robust predictive products and automate decision-making across its value chain.