Generative AI is revolutionizing the contact center industry by eliminating manual after-call work, improving agent engagement, and increasing productivity gains of up to 18.75%. By automating tasks such as call notes, dispositions, and follow-ups, and capturing highly accurate data capture of customer interactions, generative AI can bring huge efficiency and performance improvements to contact centers. With the ability to detect emotional signals, analyze conversations for self-service insights, and drive better agent productivity, generative AI is changing the game in the contact center by providing a more efficient and effective way to handle customer interactions.