Building a culture of secure coding is crucial for protecting software, businesses, customers, and trust. It's not just about implementing tools or checking boxes on a checklist, but empowering developers through hands-on training, real-time feedback, and fostering curiosity and growth. To achieve this, organizations should build security into every process by making developer security champions a thing, automating where it counts, creating a security playbook, and integrating tools like Snyk into the CI/CD pipeline. Motivating teams to make security a priority involves measuring and celebrating success, bringing stories to life, making security accessible, and setting meaningful goals. Regularly tracking progress and adjusting as needed is essential for measuring success and iterating on the initiative. Ultimately, building a secure coding culture requires empowering developers and aligning security objectives with team goals, leading to a transformative outcome that makes software more resilient, launches smoother, and customers trust the brand.