The article discusses how continuous deployment can be taken to the next level by celebrating team values using Sleuth, a deployment tracker that monitors and communicates deployments. It suggests defining team values, realizing those values in deployments, and then celebrating them through Slack reactions. This approach helps reinforce desired behaviors and encourages developers to live up to their team's values. To get started, teams can sign up for a 30-day trial of Sleuth, connect it to their Github or Bitbucket repository, and start tracking deployment information.