The session at the SingleStore NOW 2024 Conference showcased the power of real-time AI applications through a live demo of a custom-built NBA analytics app, highlighting the importance of real-time data handling for AI applications where milliseconds matter. Two SingleStore engineers led the discussion on the technical and strategic aspects of building real-time AI applications using their platform, emphasizing the need for a database that can support real-time data to keep up with growing demand from AI models like OpenAI's real-time API. The session also discussed the benefits of a unified platform that handles various data types and operations in real time, simplifying architecture and delivering real-time insights for AI projects.