The text discusses the application of data analytics in motorsports, specifically in the context of collecting and processing vast amounts of real-time data from vehicles equipped with hundreds of sensors. The Gaucho Racing Formula SAE team developed a cutting-edge data acquisition system using SingleStore, which achieved an impressive average latency of 270 milliseconds from data transmission to insight delivery. The system involved collecting data from CAN bus nodes, aggregating it into byte arrays, and transmitting it to a cloud-based ingest service for processing and uploading to SingleStore. The guide walks through the process of building a similar high-performance data acquisition and analysis system using SingleStore's technology, highlighting its capability to ingest and process data even under suboptimal conditions.