Software is no longer just eating the world, but it's becoming an integral part of every aspect of life, with innovations like smart homes and self-driving cars being enabled by software. Code plays a crucial role in customer engagement and business success, making its failure catastrophic. The speed of change and innovation in the software industry is unprecedented, and early warning systems are needed to prevent issues. Sentry provides real-time visibility and context for developers to monitor their software's performance, help them identify potential issues, and provide valuable insights in case of errors. With over 50K organizations using its services, Sentry aims to scale and seize this massive opportunity, with plans to connect developers more directly to customer experience in the future.