This integration allows developers to create custom workflows within their organization by combining Sentry with their internal tools. With the introduction of Internal Integrations, developers can now build integrations that connect Sentry with their software using a simpler authentication model. This enables the creation of quick prototypes and unique workflow ideas without needing OAuth. An example application demonstrates how easy it is to get started building integrations, covering topics such as creating new internal integrations, enabling webhooks, fetching users with access to a given project, updating issue properties, and handling Sentry events. The integration showcases the flexibility and customizability of Sentry's Integration Platform for internal workflows.