The divide between software quality and business value is a long-standing issue that continues to affect software companies across industries. Technical teams often prioritize sheer quality, while business leaders focus on revenue growth and customer satisfaction. However, understanding the gap between these two perspectives is crucial for success, as building bridges between technical and business sides requires open communication, empathy, and a deep understanding of each other's needs and priorities. To maintain this bridge, teams need to go beyond immediate problems to understand the motivations behind people's actions, build trust through early and transparent communication, and demonstrate a commitment to delivering quality products that meet customer expectations.