Automated testing is a valuable asset to software development organizations, allowing for earlier insight into application quality and facilitating the discovery of bugs at earlier points in the development lifecycle. However, implementing an effective automated testing strategy can be challenging due to common pitfalls such as lack of expertise among team members, building in development time for test automation, inadequate test infrastructure, and unrealistic goals. To overcome these challenges, organizations can leverage testing frameworks that allow utilization of programming languages familiar to their team, build test automation into the agile development process, invest in cloud-based test infrastructure providers, set realistic expectations for automated testing, and develop self-contained test scripts independent of one another.