The new plan introduced by the company starts at 100,000 emails per month and is designed to help users scale their email sending and reach humans at a larger scale. Unlike other components of a tech stack that can be scaled through upgrades, email requires human communication channels like trust, personalization, and nuance. The Scale plan includes features such as check-in processes for compliance with DMARC, domain reputation, one-click unsubscribe, and list hygiene, which are now essential for sending emails above 100,000 per month. This new plan is made to bring assurances, support, and quota headroom to growing companies managing increasingly complex workloads, adding multiple teams, different email streams, and hundreds of thousands of recipients, with the goal of providing a balance of features and quota for users to scale their email sending effectively.