We are unveiling Marketing Analytics, giving you both aggregated metrics along with itemized breakdowns of how your broadcasts performed. When sending to a large audience, it can take a lot of work to know how your broadcast performed or how to improve it. Marketing Analytics gives you clear metrics to understand how your emails deliver, engage, and where users opt-out. Keeping delivery rates high is essential to maintaining your reputation as a sender because inbox providers use them to indicate the quality of your list. For the delivered messages, you want to know how your audience interacted with the email. We use open and click rates to give a window into the engagement. There are times when users signal that they don't want to hear from you anymore. Two main indications of this are complaints and unsubscribes. Marketing Analytics provides drill-downs into Opens, Unsubscribes, Bounces, and Complaints. It also helps you understand what your audience is interested in by analyzing the performance of multiple links in your email.