The Google News API is a service that can be used to analyze news data and understand public awareness of topics, such as presidential elections. To use the Google News API with Python, one must first install Python, obtain an API key, subscribe to the API, and then write code to connect to the API and retrieve search results. The retrieved results are in JSON format and can be processed using Python libraries such as `http.client`. A sample script is provided that pulls articles from the Google News API, counts the frequency of keywords in article titles related to presidential candidates, and saves the results to a local CSV file. The code also includes a batch file to run the script hourly, allowing for the collection of data over time. Once the election is over, the collected data can be charted using Excel or other graphing tools to visualize trends and correlations between media exposure and vote counts.