The text discusses Big Data Analytics, its types, and its benefits in customer success. Big Data Analytics examines large sets of data to discover hidden patterns, trends, and correlations, providing insights for business decisions. The five types of Big Data Analytics are Descriptive, Diagnostic, Predictive, Prescriptive, and Augmented Analytics. Descriptive Analytics provides answers to "what happened" by summarizing past data, while Diagnostic Analytics examines specific situations to determine the main cause of a problem or identify opportunities. Predictive Analytics predicts future trends based on current events, and Prescriptive Analytics helps companies find the ideal solution from various options. Augmented Analytics uses AI and machine learning to automate diverse data analytics processes. Big Data Analytics offers speed and efficiency, enabling companies to use their data, identify new opportunities, and make smart business movements, leading to high profits, happy customers, and improved decision-making processes.