A location analytics product can help businesses solve various problems, such as connecting to the Data Axle Business Search API, market segmentation, customer prospecting and analysis, distribution site selection, indexing, and expanding into new areas. These products can utilize additional data and third-party data to improve their customer experience by providing real-time updates, accurate data, and relevant information on consumer behavior and business characteristics. Users of location analytics products need firmographic or demographic data such as employee size, sales volume, industry, and location linkages for businesses, and age, household income, children present, spending habits, etc. for consumers. This data can be accessed and used in various formats, including customizable APIs, real-time API calls, and file management. When selecting a data partner, businesses should look for high-quality data sourced from reputable providers, accurate and up-to-date information, comprehensive coverage of the data, and flexible data delivery options.