Plaid is enhancing its product offerings with a focus on improving the user experience in digital finance apps and services. The company has introduced new features to Link, such as a simple and secure returning user experience that allows consumers to connect their accounts more quickly while maintaining high-security standards. Additionally, businesses can now pre-load the Link experience for instant access, and Hosted Link offers a low-code solution for developers and companies looking to build with Plaid. These updates aim to provide better consumer experiences and increase engagement for businesses in the evolving digital finance landscape.