Plaid has developed a unified platform that simplifies businesses' expansion into Europe by providing a single API solution for multiple markets. This approach reduces the need for region-specific development efforts and offers broad access to various banking systems, authentication methods, and data formats. Plaid also provides personalized user experiences with features such as consent management, customizable branding, optimized bank selection, language localization, and simplified bank authentication. The platform handles complex processes like bank authentication, consolidates account and transaction data, and supports local payments without hassle. With its consolidated API, businesses can streamline their processes, reduce friction, and increase engagement, ultimately making it easier to expand into Europe.