Plaid has been working on improving its customer experience by taking into account feedback from users. The company has focused on enhancing the quality of its products and tools, with a particular emphasis on addressing diverse needs among fintech developers. Cross-functional teams have been assembled to investigate and champion user feedback, leading to changes in internal systems, new dashboards for monitoring, and reinforced existing tools. Plaid has also made improvements to its Dashboard, added support for more utility providers, and introduced webhooks for Liabilities. The company plans to continue relying on open feedback from users to guide its roadmap and prioritize future quality improvements.