Deep research is being used to streamline sales efforts by leveraging cutting-edge tools, such as OpenAI's new deep research agent. The results have been game-changing, with insights surfacing that were previously unknown. Deep research excels at digging up niche info, analyzing public data, and contextualizing information, but struggles with people, timelines, and source selection. To refine sales strategy, five prompts are being used: identifying high-value prospects at conferences, finding warm intros, prepping for meetings like a pro, benchmarking website against the best, and discovering new use cases and market opportunities. These prompts have given teams a sharper edge in sales, making it more efficient to find targeted prospects, prepare for meetings, optimize landing pages, and uncover emerging trends.