Thinkific, a popular online education platform, has successfully integrated service level objectives (SLOs) into its organizational strategy to improve observability and drive data-driven decision-making. By consolidating monitoring tools, implementing KPIs for all services, reporting baselines and KPIs, mapping SLO user journeys, and fostering a culture of collective ownership, Thinkific has transformed its approach to observability, enabling the company to make data-driven decisions and prioritize technical work accordingly. With New Relic's service level objectives capabilities, Thinkific has established a comprehensive performance blueprint that all services can aspire to, grounding these objectives in measurable, impactful metrics like performance, uptime, and latency.