White Widget is an award-winning software agency that uses Neon as its backend for various applications, citing its flexibility and smooth developer experience as key benefits. The company previously relied on managed Postgres instances from GCP's Cloud SQL but found the service inflexible and expensive. White Widget sought a scalable Postgres solution with dynamic scaling capabilities and usage-based pricing. They found Neon's architecture of separating storage from compute, supporting serverless scalability, and connecting multiple ephemeral compute endpoints to a single storage entity, to be particularly appealing. This allows for autoscaling, read replica management, and cost-efficient performance optimization. With Neon, White Widget can dynamically scale its compute resources in response to fluctuating application demands, ensuring optimal performance and cost-efficiency without overprovisioning or underutilization.