Neon has helped 222, a social events platform, scale their database automatically when traffic increases, allowing them to regularly handle spikes in demand. The team prefers Neon over other options due to its unique serverless features, such as robust autoscaling and copy-on-write branching, which proved especially handy for applications with variable access patterns like 222's. Neon also simplifies Postgres experience by handling small details, like requiring database connections to use SSL, allowing the team to focus on improving their product. By using Neon, 222 can now efficiently manage their database, reducing anxiety and increasing confidence in their system.