A graph database like Neo4j offers greater flexibility than traditional relational databases, particularly for businesses that need to visualize connections in their data. According to Dave Mohr, director of North American East Region sales for Neo4j, the technology is a game-changer for how customers leverage data and can drive significant value for their business. To get started with Neo4j, customers should reimagine their data as a graph, rethink their approach to data usage, and be prepared to overcome initial friction. One notable use case for Neo4j was its application in the Panama Papers scandal, where it helped investigators analyze complex connections between individuals and entities. Graph technology is expected to continue growing exponentially, with potential applications extending far beyond traditional database use cases. To help customers succeed with Neo4j, the company offers a range of tools and services, including visualization technology, data orchestration, analytics, and transactional workloads, as well as strategic consulting and implementation support. Customers can engage with Neo4j at any point in their journey, whether they have an inkling about graph problems or are seeking to address specific challenges.