Graph databases are being used by global firms across various industries to improve performance, simplify development cycles, and innovate in surprising ways. These organizations leverage data relationships around common use cases such as healthcare, financial services, and telecommunications. The Internet of Things (IoT) also presents a significant opportunity for graph databases to handle the complex data relationships that arise from connected devices communicating with each other. Two approaches to developing applications with connected data are creating new products and services around it, which helps businesses adapt quickly to changing market conditions, and reimagining existing applications with data relationships to lower costs and boost performance. Graph databases offer a powerful tool for discovering and making sense of complex interdependencies and relationships, allowing businesses to gain a sustainable competitive advantage by extracting maximum value from data relationships.