Neo4j is being used by retailers to deliver real-time pricing updates across multiple locations, allowing for competitive pricing and optimized profitability. The graph technology enables retailers to understand their micro-markets and optimize product pricing to match availability, improving margins and sales. Marriott International, a hospitality company, successfully implemented Neo4j to drive revenue and competitive differentiation, reducing publishing times by 96% and server capacity costs by 50%. A graph database can effectively represent the interdependencies between complex variables, enabling fast and efficient calculations of prices in real-time. This technology is crucial for retailers to remain competitive in today's market.