Neo4j was showcased at various events during DeveloperWeek 2014, including a meetup and a GraphPUB SF conference where it was used to graph out connections between passengers and estimate optimal seat plans. Neo Technology CEO Emil Eifrem presented on addressing the big data challenge with graphs, while Developer Evangelist Kenny Bastani introduced building killer apps using a graph database. Over 100 people attended the GraphPUB SF event, which featured lightning talks from local graphistas discussing various graph modeling domains. The conference highlighted the potential of graph databases to tackle big data problems and emphasized the importance of combining different solutions for optimal results.